Elephant Family

Elephant Parade London celebrated the beauty of the iconic Asian elephant. In May and June 2010 a herd of 260 brightly painted elephants pushed their way into London life when they took up residence in neighbourhoods and landmarks over the capital.

Elephant Family is proud to have won four awards for Elephant Parade London 2010!  

• Innovation in Fundraising - Third Sector Excellence Award
• Fundraising Event of 2010 - Third Sector Excellence Award
• Best Integrated Fundraising and Campaigning -The Institute of Fundraising
• Cultural Attraction of the Year - London Lifestyle Award

Thank you London, for helping make our fundraising campaign an incredible success! 

The exhibition generated 10 hours of TV and radio air time, over 450 press clippings and reached an audience of 25 million on the streets of London, pushing the Asian elephant into the spotlight in a way it has never been before. The event was made possible by the genius of several hundred artists and the creative vision of over 100 business sponsors. An astonishing £4.1m was raised at the auction – double the target! This is great news for Asian elephants, whose numbers have fallen by 90% in the last 100 years. 

Thank you London and all our supporters!

You can still help by signing our petition to call on goverments to save the future for the endangered Asian elephant.

"All those who grew up with Colonel Hathi in the Jungle Book film, or those even older (like me) who remember him from the book of Mowgli by Kipling, must be shaken to know that without our help the magnificent Asian elephant may die out altogether. How dreadful to think that we may cause the extinction of this giant in our lives: and how fabulous to know that by supporting Elephant Parade and Elephant Family we can turn the tide and ensure their survival. Don't leave it until it is too late: join me and a thousand thousand others, and give now. Remember: elephants never forget. Let's make sure they will still be there to remember that we didn't turn our backs on them." Joanna Lumley, May 2010

View our Elephant Parade London 2010 image gallery below.